Monday, February 6


 Everyone Deserves Safe Air. That was the tagline of Project EDSA of Boysen. They have developed a paint that addresses the problem of air pollution.
Air pollution in EDSA is common but unnatural and unsafe. The KNOxOUT paint breaks down NOx gases or Nitrogen Oxides into Water (H2O) and Carbon Dioxides (CO2). Water is washed away while CO2 can be easily absorbed by plants. 

 The walls of EDSA are being transformed into air purifiers. As seen in these pictures, EDSA is not only turned into a colorful canvas but also into functioning walls. Go Boysen!

(picture above from BOYSEN, Artwork in Cubao Underpass by Tapio Snellman)

 (picture from BOYSEN, Artwork by Bogie Ruiz entitled "Ganap", Found in San Lo area in EDSA)
 (picture above by blogger)
(picture above from BOYSEN, B+C by Asuncion "Baby" Imperial and Damien "Coco" Anne, found in Ortigas)

 Not only is this KNOxOUT paint Eco-Friendly, it is also Eco-Active. Most things in the market nowadays are Eco-friendly. They are focused on minimizing harmful impacts on the environment while production. This Eco-active property of KNOxOUT means it is actively working to make the environment more friendly.

It is Photocatalyctic! Using light or CristalActiv Technology, it breaks down and neutralizes emissions of Nitrogen Oxides. But even without UV light or sunlight, it can function in fluorescent light as well.

It is an amazing product. Soon, nine more artworks will decorate the stretch of EDSA.

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